|
|
|
CREATING A MARKETING
PLAN
|
Describe
your product or service.
|
|
|
|
|
|
|
|
|
|
Does
your organization offer single products/services? List the products/services in your toolbox.
|
|
What
is the price or price range of your products or services?
|
|
|
|
How
does your product or service work?
|
|
|
|
|
|
List
the main features of your product or service (a feature is “what is has”).
|
|
|
|
|
|
For
what industries/markets is your product/service particularly appropriate?
|
|
|
|
Cite
some specific industry examples of uses/applications.
|
|
|
|
|
|
Total
Available Market:
|
|
|
|
|
|
Served
Available Market:
|
|
|
|
|
|
Is
the market for this product or service increasing or decreasing in size? Explain
why.
|
|
|
|
|
|
|
|
Who
are your major competitors?
|
|
|
|
|
|
What
is your assessment of their apparent goals and strategies relative to their
pricing?
|
|
|
|
|
|
What
is your assessment of their apparent goals and strategies relative to their
distribution?
|
|
|
|
|
|
What
is your assessment of their apparent goals and strategies relative to their
communication with their
customers and prospects?
|
|
|
|
|
|
How
well do you keep up with technology?
|
|
|
|
What
consequences will demographic, geographic or psychographic shifts have for your
organization?
|
|
|
|
Are
any changes foreseeable in resource availability?
|
|
|
|
How
will any of the above factor impact on your:
Short-term strategy?
|
|
|
|
|
|
|
|
Long-term strategy?
|
|
|
|
|
|
|
|
Assumptions?
|
|
|
|
|
|
|
|
|
|
© Copyright 2004 Hudson Development Strategies. All rights reserved.